Lifestyle Brand · Bangkok · Est. 2024
Style It.
Charm It.
Own It.
A lifestyle brand built around the joy of self-discovery and self-expression. With over 1,000 charms and growing, every piece becomes a canvas for your personality, memories, and creativity.
your charm
Curated stories
Shop the Look
The 29December promise
"It's not just about accessories —
it's about discovering yourself."
3 steps to build your charm story
How It Works
Choose Your Base
Pick your necklace, bracelet, or earrings to start your creation.
Choose Your Charms
Explore over 1,000 charms to match your vibe. Each one carries a meaning, a wish, a memory.
Put It Together
Clasp your charms anywhere on the chain — your design, your way.
Charm Your Style
Our Products
Style It. Charm It. Own It. — From bracelets and necklaces to bag charms, shoe charms, and beyond.
Bracelets
BestsellerClassic chain · From ฿490
Keychains
Italian charm · From ฿390
Earrings
Charm drops · From ฿590
Necklaces
Classic 16" · From ฿690
Waist Belt
Statement piece · From ฿990
Cards
Gift enclosures · From ฿190
Prices shown are starting prices — contact us for current pricing and availability.
Can't decide?
Start with our Design Builder
Pick your base, choose your charms, and preview your bracelet before ordering.
Brand offerings
Experiences designed
for every occasion.
From intimate workshops to corporate activations — we bring charm to every gathering.
Private Charm Workshops
Intimate crafting sessions where guests design and build their own custom jewelry from 100+ charms. Perfect for birthdays, bridal showers, and team bonding.
Each guest receives a curated charm tray, guidance from our team, and walks away with a one-of-a-kind piece. Duration: 2–3 hours.
Brand Collaborations
Co-create exclusive charm collections with your brand identity woven into every piece. Previous partners include Rare Beauty, Charlotte Tilbury, Guerlain, Maison Kitsuné, Estée Lauder, Lenskart, CPS CHAPS, and Sunglass Hut.
We work with your brand team to design custom charms, packaging, and the full unboxing experience. Ideal for product launches and influencer gifting.
Corporate Premiums
Meaningful branded gifts for employees, clients, and events. Fully customised charm sets presented in signature 29December.co packaging.
From Year-End gifts to appreciation sets — we source, assemble, and deliver on time. Every piece can carry a custom message card.
OEM / Custom Production
End-to-end custom jewelry production for brands, designers, and retailers. Minimum quantities available for wholesale orders.
We handle design, prototyping, production, and QC. MOQ varies by product type. Samples available on request. Lead time 3–6 weeks.
Gift Experiences
Give someone the gift of designing their own piece. Our gift vouchers are valid for any session or online order and never expire.
Beautifully packaged gift vouchers available in denominations from ฿500 to ฿5,000. Delivered digitally or in a physical gift envelope.
Pop-Up Charm Bars
Bring the full charm bar experience to your event — festivals, markets, hotel lobbies, and brand activations across Thailand.
We handle setup, staffing, and materials. Minimum 4-hour booking. Packages include a branded charm tray and signage. Available nationwide.
"Every collaboration is an opportunity
to help someone wear their story."
Sample designs
Inspiration Gallery
Load any design into the builder and make it yours.
Our story
A lifestyle brand
built around self-expression.
"It's not just about accessories — it's about discovering yourself."
29December.co is a lifestyle brand built around the joy of self-discovery and self-expression. We offer people the experience of finding and creating pieces that truly reflect who they are — starting with accessories and charms that carry meaning, stories, and individuality.
With over 1,000 charms and growing, every customer's journey with us is unique: each piece becomes a canvas for their personality, memories, and creativity.
Our flagship charm bar is at Lido Connect, Siam Square, Bangkok — and we bring the full pop-up experience to events, brand activations, and workshops across Thailand.
Our Vision
To become the leading lifestyle brand where everyone can fully express their uniqueness — creating jewellery and everyday products that are truly their own.
Our Mission
We inspire individuality by offering endless possibilities of personalization. We help people discover their style and craft pieces that reflect who they are.
Stories & Inspiration
The Journal
Behind every charm is a story. Explore our world — travel notes, design diaries, styling ideas, and the people who wear their memories.
More stories coming soon — follow us on Instagram for daily inspiration.
@29december.co →Enjoyed this story? Come visit us in Phuket.
Get in touch
Let's create
something together.
For events, workshops, collaborations, and custom orders — we'd love to hear your vision.
Message received.
"We'll be in touch — with intention."